Taylor Swift's Eras tour: Tips for getting tickets as new dates announced (2024)

Published

5 July 2023

Taylor Swift's Eras tour: Tips for getting tickets as new dates announced (1)

By Mark Savage

BBC Music Correspondent

Taylor Swift has announced 14 extra European dates for her Eras tour, including three in the UK.

The pop star will play extra nights in Liverpool, Edinburgh and London next June, in addition to the 10 dates she had already announced.

However, the new shows rule out the possibility of Swift's heavily-rumoured headline slot at Glastonbury 2024.

The star will now be playing Dublin's Aviva Stadium on all three days of the festival next year.

Previously, there had been a gap on Sunday 30 June, Glastonbury's closing night.

Swift also revealed that US rock band Paramore will be the support act for her European dates.

The announcement came on the day that UK fans who pre-registered for tickets were due to discover whether they will get an access code allowing them to buy tickets for the highly-anticipated tour.

But even for those lucky fans, the scramble to get into the shows will be intense.

When the US leg of the Eras tour went on sale last year, demand was so high that Ticketmaster's systems buckled.

In Australia, four million fans fought for 450,000 tickets. The mismatch between supply and demand is likely to be the same in the UK.

With that in mind, here are some tips to make sure you avoid a Cruel Summer and achieve your Wildest Dreams.

When is Taylor Swift playing in the UK?

Friday 7 June - Edinburgh, BT Murrayfield Stadium
Saturday 8 June - Edinburgh, BT Murrayfield Stadium
Sunday 9 June - Edinburgh, BT Murrayfield Stadium [new date]
Thursday 13 June - Liverpool, Anfield Stadium [new date]
Friday 14 June - Liverpool, Anfield Stadium
Saturday 15 June - Liverpool, Anfield Stadium
Tuesday 18 June - Cardiff, Principality Stadium
Friday 21 June - London, Wembley Stadium
Saturday 22 June - London, Wembley Stadium
Sunday 23 June - London, Wembley Stadium [new date]
Thursday 15 August - London, Wembley Stadium
Friday 16 August - London, Wembley Stadium
Saturday 17 August - London, Wembley Stadium

When do tickets go on sale?

The times have been staggered to make sure that ticketing systems don't get overwhelmed again.

Here's how the tickets will be released:

Is there any pre-sale?

If you pre-ordered Taylor's latest album Midnights from her official store, you should receive a pre-sale code by email between Thursday 6 July and Friday 7 July, 2023. Bear in mind that it may land in your spam folder.

People who have a code can access a pre-sale at the following times - essentially one week before the general sale:

Monday 10 July 2023

11:00 - London, 21 June & Edinburgh, 7 June
13:00 - London, 15 August & Edinburgh, 8 June
15:00 - Edinburgh, 9 June

Tuesday 11 July 2023

11:00 BST - London, 22 June & Liverpool, 13 June
13:00 BST - London, 16 August & Liverpool, 14 June
15:00 BST - Liverpool, 15 June

Wednesday 12 July 2023

11:00 BST - London, 23 June
13:00 BST - London, 17 August
15:00 BST - Cardiff, 18 June

However, a pre-sale code does not guarantee you a ticket, and only a percentage of the total number of tickets will be reserved for the fan pre-sale.

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What if I didn't pre-register for tickets?

Unfortunately, you're out of luck. Only fans who registered with Ticketmaster within three days after the dates were announced on 20 June can access the general sale.

Even then, they're not guaranteed tickets. Some will receive an on-sale code the afternoon before tickets go on sale. Others will be placed on a waiting list.

If you don't get a code immediately, don't panic. Taylor has already added an extra date in London, and there could be more to come.

How do I improve my chances of getting a ticket?

If you do get an access code, here are a few key pieces of advice.

Tickets will be sold via both Ticketmaster and AXS. Fans will be told in advance which site their code gives them access to.
Make sure your Ticketmaster or AXS account is up-to-date before the sale. Most importantly, add your credit card details in advance - more than one, if possible - to speed up the checkout.
Check that you know your login details. You don't want to lose your tickets at the checkout because you're dealing with password reset emails.
Log in early - at least five to 10 minutes before the sale starts. If you're late, tens of thousands of people will already be in front of you.
Don't use multiple devices or browser tabs. In the US pre-sale, Ticketmaster only allowed one device and one open page per account. Any extras may result in errors, which you definitely don't want.
Decide in advance what seats you want, and how much you're prepared to spend. Prices haven't been confirmed but based on Taylor's US and Australia dates, tickets are likely to start at around £49 for nosebleed seats, £95 for floor standing, with the top tier VIP packages valued at around £650.
Once you're in the queue, do not refresh your browser. That will put you to the back of the queue again. The page will refresh automatically.
Don't give up hope. I was number 389,831 in the queue for Beyoncé tickets earlier this year but, after two-and-a-half hours, the page came to life and I got pretty good seats.
Finally, keep checking back. Sometimes failed payments and website crashes mean other people lose their tickets after initially reserving them. Sometimes, you can find seats hours after the tour appears to have sold out.

How many tickets can I buy?

Customers are limited to four tickets each.

If you have access codes for more than one city, you will need to go through the process for each separate date.

What if I don't get in?

Don't panic buy tickets from unofficial websites. Scammers prey on fans' desperation, and there have been many cases of people listing fake tickets on dubious websites.

Secondly, keep an eye out for last-minute ticket releases. Often, a few seats become available in the days before a show, once the production has loaded into the venue. Keep checking Ticketmaster as the gigs get closer.

Last of all, trust in the power of Swifties. There are several accounts on Facebook and Twitter where fans trade tickets they can't use at face value, making sure the seats don't go to waste. Again, however, keep an eye out for scammers.

What will the shows be like?

If you do manage to secure a seat, you're in for a treat. Taylor's latest tour is a three-hour extravaganza that looks back over each of her 10 studio albums.

The 44-song concert also incorporates a "one-off" acoustic set every night, with Taylor promising to play a different track at every venue.

So far, the acoustic section has included fan favourites like Mirrorball, Snow On The Beach and Getaway Car alongside more mainstream hits like Welcome To New York and her debut single Tim McGraw.

She's also been joined by special guests including country star Maren Morris, rapper Ice Spice, singer-songwriter Phoebe Bridgers and British singer Marcus Mumford.